Global brand and creative direction across a fast-moving pet health portfolio. I built and evolved the visual system across markets, led the global packaging across D2C and B2B channels, and carried the brand into campaigns, digital marketing, product launches, global exhibition and stand design, and consumer experiences. This included full event identities such as Dogs After Dark, spanning logo, campaign creative, content, wayfinding, maps and on-site brand touchpoints.

Created a complete visual identity and art direction for an active skincare concept. Built the creative platform around “Skin in the Game”, with a sports-led identity, campaign system, messaging, digital direction and environmental applications.

Led brand and campaign creative across NPD, social media content, digital, retail and OOH. The work ranged from always-on social and product launches through to larger national collaborations and campaign roll-outs.

Helped build the visual identity for a young specialty coffee subscription brand, spanning packaging, educational content, pop-up retail and customer touchpoints designed to make specialty coffee feel accessible, distinctive and worth caring about.